CAREER Benefits of Creating a Personal Brand Both personal and professional success relies on you convincing others to recognize your worth. Mind you, this applies when you are looking for a job, seeking a promotion, and vying for a leadership position. Not to mention, you still need it when creating your dating profile. So whether we prefer it or not, personal brand is vital for everyone today, and as such, you need to cultivate yours and make it stand out. What’s Personal Branding? Well, this refers to a strategic and intentional practice where you lay out or express your value. Typically, people would cultivate their public reputation and personal carefully, however, the digital space has expanded their audience base. While this is a good thing, it also comes with potential risks. Oftentimes, we would like to believe that we are the one in control when it comes to our personal brand. However, that’s never the case. Like the Founder of Amazon, Jeff Bezos once quoted "Your brand is what people say about you when you’re not in the room." Therefore, it’s all about the collective expectations, attitudes, feelings, beliefs, and associations that people hold against you. As such, your aim is to ensure that whatever narrative they create reflects who you are. Now let’s have a look at the advantages of building your personal brand: NEXT POST BY 10am #Utom58 #De_NextVerYou #Knowledge #Career